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The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon
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The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 10, 2011 |
| ISBN13 | 9781591844358 |
| Publishers | Penguin Putnam Inc |
| Pages | 240 |
| Dimensions | 215 × 140 × 16 mm · 418 g |
| Language | English |
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