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Key Concepts in Marketing
Jonathan Sutherland
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
320 pages, 0
| Médium | Iné N/A (Neznámy formát) |
| Vydané | 27. februára 2004 |
| ISBN13 | 9781403915276 |
| Značka | Macmillan Education UK |
| Strany | 310 |
| Rozmery | 216 × 141 × 19 mm · 471 g |
| Jazyk | Angličtina |
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