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Segmentation in Social Marketing: Process, Methods and Application Softcover reprint of the original 1st ed. 2017 edition
Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
214 pages, 28 Tables, color; 23 Illustrations, black and white; VI, 214 p. 23 illus.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 16. júna 2018 |
| ISBN13 | 9789811094576 |
| Vydavatelia | Springer Verlag, Singapore |
| Strany | 214 |
| Rozmery | 150 × 220 × 10 mm · 341 g |
| Editor | Dietrich, Timo |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-Thiele, Sharyn |