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Segmentation in Social Marketing: Process, Methods and Application 1st ed. 2017 edition
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Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
220 pages, 23 black & white illustrations, 28 colour tables, biography
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 28. októbra 2016 |
| ISBN13 | 9789811018336 |
| Vydavatelia | Springer Verlag, Singapore |
| Strany | 214 |
| Rozmery | 242 × 165 × 19 mm · 489 g |
| Editor | Dietrich, Timo |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-Thiele, Sharyn |
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