Consumer Behaviour in the Airlin - Schmid - Knihy - GRIN Verlag - 9783640914463 - 02. decembra 2011
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Consumer Behaviour in the Airlin

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Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Consumer Behaviour, 10 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

Médium Knihy     Book
Vydané 02. decembra 2011
ISBN13 9783640914463
Vydavatelia GRIN Verlag
Strany 36
Rozmery 138 × 20 × 213 mm   ·   250 g   (Hmotnosť (odhadovaná))
Jazyk Nemčina  

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