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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st ed. 2019 edition
Rajagopal
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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st ed. 2019 edition
Rajagopal
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
277 pages, 1 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 16 illus., 1 illus
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 25, 2019 |
| ISBN13 | 9783030119102 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 277 |
| Dimensions | 519 g |
| Language | German |
