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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The book covers topics such as digital advertising, consumer behaviour, and e-commerce.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 15. júla 2019 |
| ISBN13 | 9781799800361 |
| Vydavatelia | IGI Global |
| Rozmery | 150 × 220 × 10 mm · 957 g |
| Jazyk | Angličtina |
| Editor | Meral, Yurdagul |
