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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. Coverage includes digital advertising, consumer behaviour, and e-commerce.
370 pages
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Vydané | 20. septembra 2019 |
| Pôvodný dátum vydania | 2020 |
| ISBN13 | 9781799800354 |
| Vydavatelia | IGI Global |
| Strany | 370 |
| Rozmery | 150 × 220 × 20 mm · 1,25 kg |
| Jazyk | Angličtina |
| Editor | Meral, Yurdagul |