Proximity Marketing: Converging Community, Consciousness, and Consumption - Rajagopal - Books - Business Expert Press - 9781637425770 - January 30, 2024
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Proximity Marketing: Converging Community, Consciousness, and Consumption

Rajagopal

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Proximity Marketing: Converging Community, Consciousness, and Consumption

Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2024
ISBN13 9781637425770
Publishers Business Expert Press
Pages 218
Dimensions 299 g
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