Tell your friends about this item:
Global Brand Power: Leveraging Branding for Long-Term Growth
Barbara E. Kahn
Global Brand Power: Leveraging Branding for Long-Term Growth
Barbara E. Kahn
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
132 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 5, 2013 |
ISBN13 | 9781613631300 |
Publishers | Wharton Digital Press |
Pages | 132 |
Dimensions | 140 × 216 × 11 mm · 317 g |
Show all
More by Barbara E. Kahn
See all of Barbara E. Kahn ( e.g. Paperback Book and Hardcover Book )