Global Brand Power: Leveraging Branding for Long-Term Growth - Barbara E. Kahn - Books - Wharton Digital Press - 9781613630266 - March 5, 2013
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Global Brand Power: Leveraging Branding for Long-Term Growth

Barbara E. Kahn

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Global Brand Power: Leveraging Branding for Long-Term Growth

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

134 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 5, 2013
ISBN13 9781613630266
Publishers Wharton Digital Press
Pages 132
Dimensions 216 × 142 × 13 mm   ·   192 g
Language English  
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