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Branding Basics Jay Gronlund
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Branding Basics
Jay Gronlund
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. This title emphasizes the core principles that will enable people to view branding as a tool for a variety of uses.
160 pages, black & white illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 23. augusta 2013 |
| ISBN13 | 9781606495926 |
| Vydavatelia | Business Expert Press |
| Strany | 160 |
| Rozmery | 147 × 221 × 11 mm · 285 g |
| Jazyk | Angličtina |
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