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Progress in Communication Sciences: Volume 13 Franklin J. Boster
Progress in Communication Sciences: Volume 13
Franklin J. Boster
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
278 pages, black & white illustrations
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 22. septembra 1997 |
| ISBN13 | 9781567503609 |
| Vydavatelia | Bloomsbury Publishing Plc |
| Strany | 278 |
| Rozmery | 152 × 229 × 14 mm · 371 g |
| Jazyk | Angličtina |