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Optimizing Millennial Consumer Engagement With Mood Analysis
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€ 191,99
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Očakávané doručenie 14. - 22. sep
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Optimizing Millennial Consumer Engagement With Mood Analysis
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics, including product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
351 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 14. decembra 2018 |
| ISBN13 | 9781522588351 |
| Vydavatelia | IGI Global |
| Strany | 351 |
| Rozmery | 150 × 220 × 10 mm · 713 g |
| Jazyk | Angličtina |
| Editor | Dasgupta, Sabyasachi |
| Editor | Grover, Priya |
