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Advertising: A Practitioner Perspective
Advertising: A Practitioner Perspective
Assembling leading names from the world of advertising to share their insights and experience, this textbook enables students to connect professional practice with academic study.
| Médium | Knihy Hardcover Book (Kniha s pevnou väzbou a obalom) |
| Na vydanie | 26. novembra 2026 |
| ISBN13 | 9781350454415 |
| Vydavatelia | Bloomsbury Publishing PLC |
| Strany | 496 |
| Rozmery | 150 × 220 × 20 mm · 453 g |
| Editor | Hargreaves, Mary (Lancaster University, UK) |
| Editor | Ryder, Dr Mike (Lancaster University, UK) |