UnBranding: 100 Branding Lessons for the Age of Disruption - Scott Stratten - Books - John Wiley & Sons Inc - 9781119417019 - December 8, 2017
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UnBranding: 100 Branding Lessons for the Age of Disruption

Scott Stratten

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UnBranding: 100 Branding Lessons for the Age of Disruption

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2017
ISBN13 9781119417019
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 237 × 163 × 30 mm   ·   510 g
Language English  
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