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UnSelling: The New Customer Experience 1st edition
Scott Stratten
UnSelling: The New Customer Experience 1st edition
Scott Stratten
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality.
240 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | October 31, 2014 |
ISBN13 | 9781118943007 |
Publishers | John Wiley & Sons Inc |
Pages | 240 |
Dimensions | 181 × 244 × 22 mm · 428 g |
Language | English |
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