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Digital Advertising Theory 4. vydanie
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Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 01. októbra 2026 |
| ISBN13 | 9781032937618 |
| Vydavatelia | Taylor & Francis Ltd |
| Strany | 404 |
| Rozmery | 150 × 220 × 10 mm · 562 g |
| Editor | Rodgers, Shelly (University of Missouri, USA) |
| Editor | Thorson, Esther (Michigan State University, USA) |
