Expectations and the Food Industry: The Impact of Color and Appearance - John B. Hutchings - Books - Springer Science+Business Media - 9780306477096 - April 30, 2003
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Expectations and the Food Industry: The Impact of Color and Appearance Softcover reprint of the original 1st ed. 2003 edition

John B. Hutchings

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Expectations and the Food Industry: The Impact of Color and Appearance Softcover reprint of the original 1st ed. 2003 edition

We purchase an object or enter a scene not for their own sake but for the expectations we have of them. In other words, the stimulus provided by the total appearance of an object or scene engenders expectations of the outcome of our involvement with the object or event.

192 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2003
ISBN13 9780306477096
Publishers Springer Science+Business Media
Pages 180
Dimensions 155 × 235 × 13 mm   ·   294 g
Language English  
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