Expectations and the Food Industry: the Impact of Color and Appearance - John B. Hutchings - Books - Springer Science+Business Media - 9780306472916 - April 30, 2003
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Expectations and the Food Industry: the Impact of Color and Appearance 2002 edition

John B. Hutchings

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Expectations and the Food Industry: the Impact of Color and Appearance 2002 edition

Tackles expectations and how they arise, expectations associated with strangers involved in the food industry, with the business facade, and advertisement and packaging. This book seeks to help those in various areas of industry who contribute to the visual stimulus experienced by the customer.

192 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2003
ISBN13 9780306472916
Publishers Springer Science+Business Media
Pages 192
Dimensions 155 × 235 × 18 mm   ·   489 g
Language English  
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