Customer Experience: Future Trends and Insights - C. Shaw - Books - Palgrave Macmillan - 9780230247819 - September 9, 2010
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Customer Experience: Future Trends and Insights

C. Shaw

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Customer Experience: Future Trends and Insights

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.


224 pages, 9 black & white tables, 21 figures, 16 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 9, 2010
ISBN13 9780230247819
Publishers Palgrave Macmillan
Pages 199
Dimensions 164 × 241 × 18 mm   ·   476 g

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