What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Ram Charan

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination.

192 pages, Illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	September 3, 2009
ISBN13	9780141036878
Publishers	Penguin Books Ltd
Pages	192
Dimensions	196 × 130 × 12 mm · 140 g