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Cover for Woodside · Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes - Advances in Business Marketing and Purchasing (Hardcover Book) (2018)

Improving the Marriage of Modeli... (2018)

Cover for Woodside · Managing Product Innovation - Advances in Business Marketing and Purchasing (Hardcover Book) (2005)

Managing Product Innovation - Ad... (2005)

Cover for Woodside · Getting Better at Sensemaking - Advances in Business Marketing and Purchasing (Hardcover Book) (2001)

Getting Better at Sensemaking - ... (2001)