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Digital Gaming and the Advertising Landscape - Games and Play
Teresa Hera
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Digital Gaming and the Advertising Landscape - Games and Play
Teresa Hera
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.[-][-
206 pages, 2 black and white; 21 full color.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 12, 2019 |
| ISBN13 | 9789462987159 |
| Publishers | Amsterdam University Press |
| Pages | 206 |
| Dimensions | 241 × 161 × 13 mm · 596 g |
See all of Teresa Hera ( e.g. Hardcover Book )