Economics of Production and Marketing of Citrus

Publisher Marketing: The book "Economics of Production and Marketing of Citrus" provides an overview of the citrus production and marketing in the world in general and India in particular. The book is designed to throw some new light on the various aspects of citrus cultivation, production, costs and returns, economic viability, marketing channels, marketing costs, price and price spread in different markets and constraints faced by the growers during production and marketing. In addition, the book provides economic theories of production and marketing. As a case study of citrus production and marketing in the Jammu region, the book provides empirical information about economic analysis of production and marketing of various citrus fruit under the irrigated and rainfed conditions of Jammu region and is based on the factual position prevailing in the farmer's field. The book will serve as useful reference to research scholars, students and teachers and will also act as a ready reference for various policy planners of the state and country. The book has considerable importance for the students of agricultural economics and research scholars who are interested in this area. The book provides valuable material to the biological scientists from the field of horticulture. The future strategies regarding the production and marketing aspects has also been provided.