Eros, thymos, logos - a study of the spirit of entrepreneurship and innovation at Stena

EROS, THYMOS, LOGOS: A STUDY OF THE SPIRIT OF ENTREPRENEURSHIP AND INNOVATION AT STENA

Stena is the result of entrepreneurship, growing from nothing to becoming one of Sweden?s largest family enterprises and a well-known international actor in various business segments spanning from scrap trading to oil drilling. This book describes the development of the Stena Sphere from 1939 to 2015, with a particular focus on the maritime parts of Stena. To further understand the entrepreneurial processes at Stena beyond the scrap and the ships, the book highlights the Stena Spirit. The study of this spirit of entrepreneurship is inspired by the ancient Greek philosopher Plato, and his tripartite division of the spirit into eros - desire, thymos - affect, and logos - thought, as well as more contemporary renderings of Plato?s work by Bloom, Fukuyama, Sloterdijk, and Badiou. The book explores how the dynamics of the three agencies of the spirit have been manifested throughout the history of the company, with a special focus on their manifestations within the realm of technology.