Hidden Persuasion: 33 Psychological Influences Techniques in Advertising - Marc Andrews - Books - BIS Publishers B.V. - 9789063695316 - April 15, 2019
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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

Marc Andrews

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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 15, 2019
ISBN13 9789063695316
Publishers BIS Publishers B.V.
Pages 192
Dimensions 234 × 176 × 13 mm   ·   492 g
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