E-marketing

The purpose of this book is to explain the interests and stakes of E-Marketing, which represents a means of creating added value for the various main economic actors in commercial and marketing activities (companies, investors, customers, suppliers, financial and banking institutions, and the media). It focuses on the issues, levers, and management of "E-Marketing" that allow to foster communication and commercial transactions on the Internet and promote an offer (products, services or ideas) thanks to information and communication technologies and the Internet economy.