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Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
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Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.
100 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 18, 2016 |
| ISBN13 | 9783847407720 |
| Publishers | Verlag Barbara Budrich |
| Pages | 166 |
| Dimensions | 151 × 214 × 10 mm · 250 g |
See all of Prof. Paul M.W. Hackett ( e.g. Paperback Book )