Tell your friends about this item:
Branding- How to Determine Your Brand and Channel Your Marketing Efforts Correctly
Daniel Peterson
Branding- How to Determine Your Brand and Channel Your Marketing Efforts Correctly
Daniel Peterson
With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | June 1, 2007 |
ISBN13 | 9783836416740 |
Publishers | VDM Verlag Dr. Mueller e.K. |
Pages | 172 |
Dimensions | 281 g |
Language | English |
More by Daniel Peterson
See all of Daniel Peterson ( e.g. Paperback Book and Hardcover Book )