Marketing Plan Example: Virgin A - Carter - Knihy - GRIN Verlag - 9783656424192 - 31. mája 2013
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Marketing Plan Example: Virgin A

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Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan? This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013) This marketing plan includes: -Executive Summary -Corporate Objectives -Situation Review -Competitive Analysis -Perceptual Map -Market Segmentation & Targeting -Key Market Trends -Detailed SWOT Analysis -Portfolio Summary (Includes Portfolio Matrix) -PESTLE Analysis -Analysis Of The Current Market -Porters Five Forces Analysis -Strategic Objectives -Marketing Mix (7P's) -Proposed Marketing Budget

Médium Knihy     Book
Vydané 31. mája 2013
ISBN13 9783656424192
Vydavatelia GRIN Verlag
Strany 28
Rozmery 150 × 20 × 225 mm   ·   250 g   (Hmotnosť (odhadovaná))
Jazyk Nemčina  

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