Garyfalia Kolyvaki

Developing a Csr Program for a Regional Cooperative Bank: Basics, Concepts, Methods Garyfalia Kolyvaki

The intention of this proposal is to present a planned framework, which can be applied by a Cooperative Bank, so as to put into practice an efficient Corporate Social Responsibility (CSR here after) program in each area of its operations, according to the value chain of a Cooperative Bank. The suggested framework will be consisted by two distinct stages: On the one hand, it will be done the conduction of the analytic structure construction of the value chain of a Cooperative bank. On the other hand, it will be done the planning of a CSR program taking into account the unique characteristics of a Cooperative Bank and how are connected with its value chain. This proposed framework is an endeavor to enhance the importance of a being a socially responsible bank and also help Cooperative banks' managers to select CSR programs more scientifically according to the existing literature and make decisions meeting the requirements of the local reality. Consequently how that can benefit society and be a competitive advantage for the regional banking industry.