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Customer Engagement Marketing Softcover reprint of the original 1st ed. 2018 edition
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Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
328 pages, 7 Illustrations, color; 14 Illustrations, black and white; XVIII, 328 p. 21 illus., 7 ill
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 18. augusta 2018 |
| ISBN13 | 9783319872070 |
| Vydavatelia | Springer International Publishing AG |
| Strany | 328 |
| Rozmery | 150 × 220 × 10 mm · 451 g |
| Jazyk | Nemčina |
| Editor | Harmeling, Colleen M. |
| Editor | Kumar, V. |
| Editor | Palmatier, Robert W. |
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