Fraud Prevention in Online Digital Advertising - Zhu - Books - Springer International Publishing AG - 9783319567921 - June 23, 2017
In case cover and title do not match, the title is correct

Fraud Prevention in Online Digital Advertising 1st ed. 2017 edition

Zhu

Login to be notified when the product is available again

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Fraud Prevention in Online Digital Advertising 1st ed. 2017 edition

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

54 pages, 15 Illustrations, color; 72 Illustrations, black and white; XIV, 54 p. 87 illus., 15 illus

Media Books     Book
Released June 23, 2017
ISBN13 9783319567921
Publishers Springer International Publishing AG
Pages 54
Dimensions 108 g
Language German  
Show all

More by Zhu

Others have also bought

See all of Zhu ( e.g. Book , CD , LP , Paperback Book and Hardcover Book )