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Services Marketing Cases in Emerging Markets: An Asian Perspective 1st ed. 2017 edition
Roy
Services Marketing Cases in Emerging Markets: An Asian Perspective 1st ed. 2017 edition
Roy
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
194 pages, 4 black & white illustrations, 24 colour illustrations, biography
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 15, 2016 |
ISBN13 | 9783319329680 |
Publishers | Springer International Publishing AG |
Pages | 184 |
Dimensions | 243 × 166 × 18 mm · 453 g |
Language | German |
Editor | Mutum, Dilip S. |
Editor | Nguyen, Bang |
Editor | Roy, Sanjit Kumar |
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