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Automotive Management: Navigating the next decade of auto industry transformation Jens Diehlmann 2nd edition
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Automotive Management: Navigating the next decade of auto industry transformation
Jens Diehlmann
Highlights the trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries. This book provides the link between science and business practice in the automotive industry. It points out the entire business orientated automotive value chain.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 20. júna 2016 |
| ISBN13 | 9783110489309 |
| Vydavatelia | De Gruyter |
| Strany | 288 |
| Rozmery | 150 × 220 × 10 mm · 635 g |
| Jazyk | Nemčina |
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