Jaguar: a Short Story - Brian Williams - Books - Prodinnova - 9782917260272 - May 10, 2013
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Jaguar: a Short Story

Brian Williams

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Jaguar: a Short Story

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker?s story, and the men behind it.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 10, 2013
ISBN13 9782917260272
Publishers Prodinnova
Pages 70
Dimensions 150 × 4 × 225 mm   ·   108 g
Language English  

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