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Public Relations, Values and Cultural Identity New edition
Public Relations, Values and Cultural Identity
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
398 pages, 62, 33 graphs., 29 tab.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 30. marca 2015 |
| ISBN13 | 9782875742513 |
| Vydavatelia | Peter Lang AG, Internationaler Verlag de |
| Strany | 398 |
| Rozmery | 150 × 222 × 22 mm · 544 g |
| Jazyk | Francúzština |
| Editor | Carayol, Valerie |
| Editor | Ordeix, Enric |
| Editor | Tench, Ralph |