BusinessNews Publishing
Summary BusinessNews Publishing

Name: Summary
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Author: BusinessNews Publishing

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Paperback Book (2016) € 16,49

Summary

BusinessNews Publishing

The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".

This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.

Added-value of this summary:
- Save time
- Understand key concepts
- Increase your business knowledge

To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.

Médium	Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom)
Vydané	09. septembra 2016
ISBN13	9782511043684
Vydavatelia	Bod Third Party Titles
Strany	46
Rozmery	128 × 198 × 2 mm · 55 g
Jazyk	Francúzština