Building a winning business strategy

This step by step guide takes you through the strategic planning process with advice from the authors 30 years experience operating at every level in industry. Not only does this book help you create your strategy, even more importantly it provides tips and advice for the most important part of the process which is the execution phase. There are lots of strategy books on the market but many fall short on making sure the strategy is a success by guiding the reader through the implementation phase. If you have ever been on a strategy workshop and got all excited on what the future holds, only to be dissapointed 12 months later when seemingly nothing has changed, then this book is for you. The author provides you with a series of tried and tested tools that will enhance your strategic thinking through the strategy development phase. Along with tips to avoid pitfalls and traps that most companies fall into.