Marketing with Facebook and Social Media

Updated for 2021. Used in classes and certificate programs at California Community Colleges, this workbook helps the beginner to intermediate business or marketer learn how to use all of the popular social media sites to promote their business or organization. This book is organized to help anyone who is starting social media marketing or anyone who needs help advancing their social media marketing efforts. This book covers using Facebook, the most widely used of all social media websites, and an excellent place to learn how to market on any social media site. Inside you'll find a detailed explanation of using Facebook and the marketing options available. Then we move on to other social media sites, and depending on your business, organization, industry, or market, these may be more effective for your specific goals. We'll take a look at some of the options on the market today. This workbook covers the following topics: What is social media marketing - we'll start by taking a look at what social media marketing is, why using it can help your marketing efforts, and how businesses, nonprofits, and other organizations use it. Content Marketing - using social media requires supplying fresh information (content) to publish on your social media accounts. Facebook Pages - since Facebook is the dominant social media platform in the marketplace, we'll take a close look at how Facebook works to get a foundation that will prepare us for marketing using Facebook. Facebook Advertising - since Facebook is the dominant social media platform in the marketplace, you'll learn how Facebook ads work to get a foundation that will prepare you for marketing using Facebook and other sites. Facebook Advertising - by creating a page for a business or organization on Facebook, Facebook can use Facebook to advertise and reach a targeted audience. You'll receive an introduction to how Facebook advertising works, how you can target specific groups of users based on their location, age, and other profile information that they entered into their Facebook user accounts. Twitter, LinkedIn, Instagram, Pinterest, and other social media - these social media sites are also a valuable way to market your business. We'll take a look at the most popular social networks and what they can do for your marketing. Planning social media Marketing - effective social media marketing includes putting together a schedule and a plan that focuses on accomplishing the most important activities. Get tips you can use to start or improve your social media marketing efforts. If you're thinking of doing your marketing, you'll learn how to target your audience and determine the time and skills necessary for social media marketing. If you're planning to assign the work to someone else, I'll give you tips on picking a qualified resource or contractor. We'll go through each of these topics by the end of the book, and you'll be prepared to start your social media marketing efforts!