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Customer Relationship Management: How to Develop and Execute a CRM Strategy Michael Pearce
Customer Relationship Management: How to Develop and Execute a CRM Strategy
Michael Pearce
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.
150 pages
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 30. marca 2021 |
| ISBN13 | 9781953349644 |
| Vydavatelia | Business Expert Press |
| Strany | 150 |
| Rozmery | 227 × 152 × 18 mm · 322 g |
| Jazyk | Angličtina |
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