Dr Robert Rodriguez

Be Autentico Dr Robert Rodriguez

It's time for your own Latino Executive Manifesto.

Our book, Auténtico: The Definitive Guide to Latino Career Success, has jump-started the discussion about what it takes to become a transformational Latino leader. It took a deep dive into the life histories of twenty successful Latino executives, and yielding a series of insights into how to go about increasing and nurturing Latino talent for success in corporate America. Auténtico struck a nerve in the Latino community and beyond. People are talking--and acting.

Now comes the workbook, Be Auténtico. It's designed to be a hands-on method to help you create a personal Auténtico Manifesto. The exercises inside map to the insights found in each of the chapters of Auténtico, linking the content to your own experiences and reality. They enable personal discovery that starts with defining how you identify as a Latino, and continue through how to best focus your professional goals. The end of the process yields your own personal manifesto which will serve as your individual development plan. With this in hand, you'll have a clear roadmap for your journey to career success.

Be Auténtico also includes compelling statistics about the Latino presence in the US, inspirational quotes by successful Latinx executives and anecdotes from people like you.

Now, let's get to work!