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ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 19, 2019 |
ISBN13 | 9781940858951 |
Publishers | Ideapress Publishing |
Dimensions | 215 × 144 × 18 mm · 310 g |
Language | English |