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An Analysis of Theodore Levitt's Marketing Myopia - The Macat Library 1st edition
Monique Diderich
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An Analysis of Theodore Levitt's Marketing Myopia - The Macat Library 1st edition
Monique Diderich
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers’ point of view.
92 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 4, 2017 |
| ISBN13 | 9781912127337 |
| Publishers | Macat International Limited |
| Pages | 94 |
| Dimensions | 132 × 198 × 6 mm · 111 g |
| Language | English |
See all of Monique Diderich ( e.g. Paperback Book and Hardcover Book )