Marketing Communications: An advertising, promotion and branding perspective - Global Management Series - Bell - Books - Goodfellow Publishers Limited - 9781910158951 - September 30, 2017
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Bell
Marketing Communications: An advertising, promotion and branding perspective - Global Management Series

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Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

256 pages, 40 Figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2017
ISBN13 9781910158951
Publishers Goodfellow Publishers Limited
Pages 236
Dimensions 246 × 191 × 13 mm   ·   474 g
Editor Bell, Geraldine (Heriot Watt University, UK)
Editor Taheri, Babek (Heriot Watt University, UK)

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