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The Brain Sell: When Science Meets Shopping
David Lewis
The Brain Sell: When Science Meets Shopping
David Lewis
Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
288 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 26, 2013 |
ISBN13 | 9781857886016 |
Publishers | John Murray Press |
Pages | 304 |
Dimensions | 153 × 231 × 22 mm · 474 g |
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