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I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
Rob Walker
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I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
Rob Walker
Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
322 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 11, 2008 |
| ISBN13 | 9781845298876 |
| Publishers | Little, Brown Book Group |
| Pages | 320 |
| Dimensions | 127 × 198 × 20 mm · 266 g |
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