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Going Global: Enterprise 02.02 - Express Exec Roger Cartwright
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Going Global: Enterprise 02.02 - Express Exec
Roger Cartwright
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.
118 pages, Ill.
| Médium | Knihy Paperback Book (Kniha s mäkkou väzbou a lepeným chrbtom) |
| Vydané | 03. apríla 2002 |
| ISBN13 | 9781841123165 |
| Vydavatelia | John Wiley and Sons Ltd |
| Strany | 128 |
| Rozmery | 126 × 164 × 11 mm · 204 g |
