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Advanced Introduction To Advertising Patrick De Pelsmacker
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Advanced Introduction To Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
192 pages
| Médium | Knihy Book |
| Vydané | 25. januára 2022 |
| ISBN13 | 9781802200904 |
| Vydavatelia | Edward Elgar Publishing Ltd |
| Strany | 192 |
| Rozmery | 216 × 139 × 13 mm · 256 g |
